Most of you are probably familiar with the Cash4Gold service. If you are not, turn on your television right now and watch any program until its reaches a commercial break. Chances are, before the network returns to its regularly scheduled program, you will see a D-list celebrity raving about the ease of turning unwanted gold into cash.
Last night, the service paid to advertise during the Super Bowl. What shocked me about this ad was the choice of spokesmen...M.C. Hammer & Ed McMahon. Upon first glance, these two men could not be more different. Ed is an elderly white man who reached the height of his fame as a TV sidekick in the 70s. On the other end of the spectrum, Hammer is a middle aged black rapper/ preacher who ruled the Billboard charts in the late 80s and early 90s.
Now for the similarity...these two are probably the most widely recognized individuals who would consider using the Cash4Gold service. I guess Cash4Gold was able to afford the $2.4 million price tag for the advertisement by finding spokesmen who would literally work for food. Why pay LeBron hundreds of thousands in appearance fees when you can give these two has-beens a case of Top Ramen, a few boxes of Kraft Mac-n-Cheese, and some canned meat as compensation for their endorsement(s). Was I the only one who felt sorry for them?
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